Last week we wrote about some general guidelines and tips for sending successful email campaigns. This week we’d like to share with you a collection of our favorite email subscriptions. Two things to note: 1) We love these emails based on their content and design, and 2) To view the full email, click the thumbnail of each image. So, without further ado:

1. Tortoise & Blonde

Tortoise & Blonde uses eye-catching graphics to draw in the user’s attention. Their emails are sophisticated, simple and align directly with their consumer’s style. The typography is clean and modern which helps create a balanced and unified design. Who knew eyeglasses could be so fun?

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2. Airbnb

After creating an account with Airbnb, a follow up email is sent on how to complete your account. The use of icons is a fun and personable approach to help guide users through a series of steps. Airbnb keeps the content simple and straight forward making it easy for scalability.

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3. Fossil

Fossil uses large titles and short subtitles to highlight their new seasonal items. This freestyle composition features their products as fun, creative and customizable. It maintains the structure of the website and prompts readers to continue shopping online.

4. IDEO Design Kit

This informative email is organized in a grid to reflect the content. Accompanying each point is not only an image and short paragraph, but a clickable link leading to the website for further exploration. The overall email is visually attractive and has a clear hierarchy.

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5. InVision

InVision’s weekly digest is always chock full of amazing content that any designer would love to nerd out to. These emails are one of our favorite go to resources for industry insights into design, UX, prototyping and UI design.

6. Alite Designs

Alite Designs organizes their emails similarly to a blog. It is split up into sections and neatly designed to quickly give readers the information they want. The clean typography mixes with the bold imagery to create a simple, but beautiful layout.

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7. GameStop

When running a promotion, GameStop uses an organized grid to make order of sale products. All items are clearly marked with a call to action that brings users to the desired location. The email also includes links to other areas of the GameStop website and allows users to gather information at a quick glance.

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8. Starbucks

This promotional email includes a big image and short sentence that aligns with the Starbucks brand voice. The content below describes the benefits for customers in bite-sized blocks of information that are sophisticated and clean to make it easy for viewers to grab specific information.

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9. Good Magazine

Good Magazine’s Daily Roundup includes the top user-submitted stories of the day. This email includes a strong design that highly reflects the magazine’s website – each story is color-coded based on the topic.


10. Buffer

Buffer consistently emails great little tidbits about content creation and updates/best-practices focused around their social media tools. Simple and personable, these un-corporate emails use fun gifs and animations.


For more resources and information about creating and sending great emails, check out the collections from our friends below: