THE CHALLENGE
United Way wanted to shake up their typically static and dry annual reports, and instead engage people in the bigger story of the impact their support brings to their local community.
THE APPROACH
Over the course of three years we partnered with the United Way of Medina County’s in-house team to develop a series of annual reports and associated campaign materials all designed to cast the vision of a new, more engaged United Way. From a large fold out poster focused on “Growth,” to a set of interchangeable annual covers designed to emphasize the various “Tools” necessary for change in a community, these new materials broke the mold and proved to be a catalyst for renewed interest and conversations within the local community.
E4 Youth Summit
Leapwise teamed up with United Way of Medina County to create the brand and feel behind their Annual E4 Youth Summit. This event was developed to engage, equip, educate, and empower the Medina County youth ages 12-18 to help them develop skills needed for future success.
One Book One Community
As a collaboration between the Medina County District Library and United Way of Medina County, the One Book One Community program adopts a book each year for the entire community to rally around. This annual event kicked off in 2015 with great success and continues to serve as a springboard for discussion around topics that impact both young and old.
