THE CHALLENGE

Tapin2 came to us as they prepared to launch their platform into the market. Working under a tight timeframe we developed a complex branding system and the various materials to support it.

Learn more about Tapin2 and the in venue app

THE APPROACH

Starting with a name and the vision to change how venues interact with their fans, we set out with the Leadership of Tapin2 to create a flexible and empowering brand that showcased the platform they were preparing to launch into the marketplace.

RESEARCH

To kick things off we met with members of the Tapin2 team to review of their current pre-launch branding and research their industry, generating a competitor landscape, helping everyone define strengths and themes we could play off of.

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Style Guide

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